Our principles are at the core of what we do, who we are and how we behave, every day.

We are:

One team. We think a great workplace is one where high performing people work together as a team in pursuit of ambitious common goals. We therefore foster collaboration, embrace diversity of thought and support our colleagues to be the best they can be.

Ambitious. Serone has ambitious plans and we want you to have ambition not only for the firm but for yourselves and for your colleagues. Show determination and tenacity and strive to be the best you can be, supporting others whenever you can. Excellence is infectious.

Focused. We’re focused on our clients. We’re focused on detail and accuracy. We’re focused on our individual and collective goals. Our focus enables us to exploit market opportunities, achieving value for our clients, leading to successful outcomes for all of us.

Authentic. We are open, transparent and grounded, treating everyone with respect. Nurturing authenticity means that we can embrace diversity of thought and are not afraid to, or of, challenge. Challenge is essential if we are to keep improving and moving forwards.

Continuously improving. We are open minded with a natural curiosity, but we have enough humility to know that we don’t know everything. We define continuously improving as constant personal and professional growth. More than just acquiring new skills, we learn from our experiences and use these to support our development and growth towards excellence.